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  1. Gendered Advertising to Children: An Analysis of Differences in Male- and Female-Targeted Television Commercials

    Description: Children are impressionable customers, and the media they consume influences their behaviors and perceptions. Gender stereotypes are highly prevalent in children’s media, which can often lead children to create idealized images of what boys and girls should be. This paper explores advertising in children’s television commercials given changes in our...
    Keyword: children’s media , gender-targeted commercials, advertising , and communication
    Creator: Meredith Ford
    Contributor: Alexis Lauricella
    Owner: Scholarly Digital Publishing
    Date Uploaded: 02/07/2018
    Date Modified: 04/20/2018
    Date Created: 2017-05-01
    Rights: In Copyright
    Resource Type: Research Paper