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Filtering by: Creator Benjamin Jerome Neuwirth Keyword Reputation Resource type Dissertation

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Description:: Firms are facing reputational crises with increasing regularity. Despite this, relatively little is known about what types of firm actions consumers will judge to be reprehensible, and how firms should respond once a reputational crisis has occurred. In this dissertation I focus on two specific topics related to firm reputational...
Keyword:: Trust, Pricing, Fairness, Reputation, Price Increases, and Autonomy
Subject:: Marketing
Creator:: Benjamin Jerome Neuwirth
Owner:: Scholarly Digital Publishing
Date Uploaded:: 03/07/2019
Date Modified:: 03/07/2019
Date Created:: 2018-01-01
Resource Type:: Dissertation

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