Northwestern University

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Filtering by: Creator Benjamin Jerome Neuwirth Resource type Dissertation Subject Marketing

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Consumer Fairness and Trust Judgments in Response to ‘Bad Behavior’ by Firms

Description:

Firms are facing reputational crises with increasing regularity. Despite this, relatively little is known about what types of firm actions consumers will judge to be reprehensible, and how firms should respond once a reputational crisis has occurred. In this dissertation I focus on two specific topics related to firm reputational...

Keyword:

Trust, Pricing, Fairness, Reputation, Price Increases, and Autonomy

Subject:

Marketing

Creator:

Benjamin Jerome Neuwirth

Owner:

Scholarly Digital Publishing

Date Uploaded:

03/07/2019

Date Modified:

03/07/2019

Date Created:

2018-01-01

Resource Type:

Dissertation