Northwestern University

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Filtering by: Creator Chaoqun Chen Subject Marketing

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Essays on Consumers' Multi-channel and Multi-category Behavior

Description:

In today's marketplace, consumers purchase a basket of goods of different categories from many different types of retail stores. While most marketing literature focuses on studying a single retail chain or a single category, my dissertation considers consumers' collective basket purchases across different retail formats. By doing so, my dissertation...

Keyword:

Marketing

Subject:

Marketing

Creator:

Chaoqun Chen

Owner:

Scholarly Digital Publishing

Date Uploaded:

04/09/2018

Date Modified:

04/09/2018

Date Created:

2017-01-01

Resource Type:

Dissertation