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Filtering by: Creator Gonca Pinar Soysal Subject Marketing

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Description:: This dissertation develops and estimates a dynamic model of consumer choice behavior in markets for seasonal (short lifecycle) goods where products have a finite selling season, consumer valuations change over time and availability is limited. In these markets, retailers often use dynamic markdown policies in which an initial retail price...
Keyword:: Strategic Behavior, Fashion, Retailing, Seasonal Goods, Dynamic Pricing, and Markdown Pricing
Subject:: Marketing
Creator:: Gonca Pinar Soysal
Owner:: Scholarly Digital Publishing
Date Uploaded:: 09/10/2018
Date Modified:: 09/10/2018
Date Created:: 2008-05-09
Resource Type:: Dissertation

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