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Filtering by: Creator Jiewen Hong Subject Marketing

1 entry found

Description:: Mixed emotions, defined as the experience of having positive and negative emotions concurrently, can occur in a variety of consumer contexts, ranging from common consumption episodes to important life events. However, while there have been many studies demonstrating the occurrence of mixed emotions, little is known about the downstream consequences...
Keyword:: construal level, mixed emotions, variety seeking, affect regulation, and affect as information
Subject:: Marketing
Creator:: Jiewen Hong
Owner:: Scholarly Digital Publishing
Date Uploaded:: 09/10/2018
Date Modified:: 09/10/2018
Date Created:: 2008-05-09
Resource Type:: Dissertation

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