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Filtering by: Creator Kraidy, Marwan Collection Northwestern University Qatar

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Watching Turkish television dramas in Argentina: entangled proximities and resigned agency in global media flows

Description:

For decades, the theory of cultural proximity, which states that audiences prefer culturally proximal content (Straubhaar, 1991), has remained a major framework to explain audience preferences. We show how transnational media flows have challenged its contemporary applicability. To probe this, we focus on a recent, intriguing, and still understudied development:...

Keyword:

Global media and Turkish television dramas

Creator:

Kraidy, Marwan and Wagner, Celeste

Owner:

Iman Magdy Khamis

Date Uploaded:

05/25/2023

Date Modified:

05/25/2023

Resource Type:

Article

Alternate Identifier:

https://doi.org/10.1093/joc/jqad001