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Filtering by: Creator McKean, Anna Eileen Keyword nonmarket strategy

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Description:: Over the last decade, a rising trend of corporations publicly acting on social and political issues has come to the fore. The issues and methods have both varied widely—from immigration to abortion, and from advertisements to boycotts. This introduces an interesting puzzle in the realm of strategy research: Where does...
Keyword:: corporate sociopolitical involvement, social movements, corporate social responsibility, nonmarket strategy, business strategy, and corporate political activity
Subject:: Management and Sociology
Creator:: McKean, Anna Eileen
Owner:: Scholarly Digital Publishing
Language:: en
Date Uploaded:: 02/16/2023
Date Created:: 2022-01-01
Resource Type:: Dissertation
Alternate Identifier:: http://dissertations.umi.com/northwestern:16374 and etdadmin_upload_947265

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