Northwestern University

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Filtering by: Creator Tongtong Shi Subject Managerial Economics and Strategy

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Consumer Behavior and Its Strategic Implications for Firm Profit Maximization

Description:

This dissertation studies a variety of consumer behaviors and their strategic implications for firm profit maximization. The first chapter discusses how bundle pricing (via shipping policies) allows firms to achieve higher profits than component pricing when consumers's tastes for products are correlated. The second chapter illustrates how durable good producers...

Keyword:

demand dynamics, bundle pricing, and secondary markets

Subject:

Managerial Economics and Strategy

Creator:

Tongtong Shi

Owner:

Scholarly Digital Publishing

Date Uploaded:

02/20/2018

Date Modified:

02/20/2018

Date Created:

2016-01-01

Resource Type:

Dissertation