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Filtering by: Creator Tonya P Williams Resource type Dissertation

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Receiving Assets and Reciprocating Affect: Emotional Budgeting in Consumer Behavior

Description:

Assets are ubiquitous, required for consumer behaviors and meaningful in American society. Though assets have a central role in society, they have been considered primarily for what they can buy. This continual focus on assets as an instrument for exchange masks the fact that assets also may serve as a...

Keyword:

Consumer Motivations, Gift-giving, Intergenerational Bridging Reciprocity, Asset Gifting, and Budgeting

Subject:

Marketing

Creator:

Tonya P Williams

Owner:

Scholarly Digital Publishing

Date Uploaded:

06/05/2018

Date Modified:

06/05/2018

Date Created:

2007-05-10

Resource Type:

Dissertation