Index Catalog // Arch : Northwestern University Institutional Repository

Start Over

Filtering by: Creator Tonya P Williams Subject Marketing

1 entry found

Description:: Assets are ubiquitous, required for consumer behaviors and meaningful in American society. Though assets have a central role in society, they have been considered primarily for what they can buy. This continual focus on assets as an instrument for exchange masks the fact that assets also may serve as a...
Keyword:: Consumer Motivations, Gift-giving, Intergenerational Bridging Reciprocity, Asset Gifting, and Budgeting
Subject:: Marketing
Creator:: Tonya P Williams
Owner:: Scholarly Digital Publishing
Date Uploaded:: 06/05/2018
Date Modified:: 06/05/2018
Date Created:: 2007-05-10
Resource Type:: Dissertation

LIBRARIES | ARCH