Northwestern University

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Price Image in Retail Management

Description:

Consumers often base their decisions on impressions of the overall price level of a store. For example, decisions of where to shop, whether to buy an item or keep looking for a better price, and whether to buy a more or less expensive option can all be influenced by whether...

Keyword:

Pricing, Retail, Buying, Vertical Extensions, Price image, and Browsing

Subject:

Marketing

Creator:

Ryan Hamilton

Owner:

Scholarly Digital Publishing

Date Uploaded:

09/10/2018

Date Modified:

09/10/2018

Date Created:

2008-05-09

Resource Type:

Dissertation