This dissertation analyzes the role of price advertising in the retail grocery setting, first exploring how consumers use price advertising in their shopping location decisions, and then considering ways in which retailers use price advertising to maximize store traffic and profits, given consumer use of information. Chapter 2 provides a...
Starting in the late 1950s, the advertising world rapidly became a fertile arena for experimentation in the realm of electronic music. Composers explored new forms, such as the sound logo; new technology, such as the Moog synthesizer; and new semiotic relationships between music, words, images and concepts, including attempts to...