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Filtering by: Keyword Ambivalence Subject Marketing

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How to Cope with Ambivalence: Sub-Dimensioning vs. Integration

Description:

This dissertation investigates two different decision-making strategies, which I label “sub-dimensioning” versus “integration” that individuals employ to cope with feelings of ambivalence. “Sub-dimensioning” is defined as a strategy that involves lower-level construals where an ambivalent decision-maker represents and evaluates an attitude object in terms of its dimensions of evaluation, whereas...

Keyword:

Ambivalence, sub-dimensioning, dissonance, Coping strategy, Choice conflict, Need to decide, Consistency, and Integration

Subject:

Marketing

Creator:

Mi Jung Park

Owner:

Scholarly Digital Publishing

Date Uploaded:

11/01/2018

Date Modified:

11/01/2018

Date Created:

2017-01-01

Resource Type:

Dissertation