Northwestern University

Parent Unit Name

Login

LIBRARIES | ARCH

Menu Search

Start Over

Filtering by: Keyword BBC Radiophonic Workshop Keyword music semiotics Collection Bienen: Doctor of Musical Arts Projects Resource type Dissertation

1 entry found

List Gallery Masonry Slideshow

44558d35k?file=thumbnail

1. The History and Semiotics of Early Electronic Advertising Music

Description:: Starting in the late 1950s, the advertising world rapidly became a fertile arena for experimentation in the realm of electronic music. Composers explored new forms, such as the sound logo; new technology, such as the Moog synthesizer; and new semiotic relationships between music, words, images and concepts, including attempts to...
Keyword:: Raymond Scott, sound logo, audio logo, capitalism, sonic branding, jingles, Suzanne Ciani, identity formation, Eric Siday, dma project, music semiotics, BBC Radiophonic Workshop, electronic music, and advertising
Subject:: Music Composition
Creator:: Alex R. Temple
Owner:: Scholarly Digital Publishing
Date Uploaded:: 01/10/2018
Date Modified:: 02/02/2018
Date Created:: 2017-06-01
Resource Type:: Dissertation