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The New Multi-Channel Media Environment in China: Diversity of Exposure in Television Viewing

Description:

Chinese television has gone through enormous growth and significant structural change since the economic reforms of the 1970s. The changes include an increased number of channels, the establishment of overseas channels, increased reliance on advertising, more diversified programming, and heightened market competition. The new multi-channel media environment has the potential...

Keyword:

Communication Studies

Subject:

Communication Studies

Creator:

Elaine Yuan

Owner:

Scholarly Digital Publishing

Date Uploaded:

05/28/2018

Date Modified:

05/28/2018

Date Created:

2007-05-01

Resource Type:

Dissertation