This dissertation contains three essays that study the operational challenges and business innovations in service industries. We investigate how service providers could use wisely designed business models and service systems to induce preferable customer behaviors, and therefore manage demand and optimize revenue. Using a stylized model, we study how customers...
The dissertation consists of three separate essays that lie at the interface of social network analytics and Customer Relationship Management (CRM). Essay 1 and Essay 2 cover completed research, while the research covered in Essay 3 is at a more preliminary stage.', 'Essay 1: Starting Cold: The Power of Social...