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Filtering by: Keyword Mobile advertising Keyword COVID-19 Pandemic

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’They Bought It, Therefore I Will Buy It’: The Effects of Peer Users’ Conversion as Sales Performance and Entrepreneurial Sellers’ Number of Followers as Relationship Performance in Mobile Social Commerce

Description:

Drawing from social learning theory and the mobile advertising literature on key performance indicators (KPIs), two experiments examined the influence of peer users' conversion in mobile social commerce. Experiment 1 (N = 211, between-subjects [high vs. low number of “sold items”]) tested the effects of peer users' conversion, operationalized as...

Keyword:

Followers, Entrepreneurship, COVID-19 Pandemic, Social learning theory, Conversion, Key performance indicators (KPIs), Mobile social commerce, Mobile advertising, and Entrepreneurial talent

Creator:

Youn, S., and Jin, S. V.

Owner:

Iman Magdy Khamis

Date Uploaded:

05/23/2023

Date Modified:

05/23/2023

Resource Type:

Article

Alternate Identifier:

https://doi.org/10.1016/j.chb.2022.107212