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The Impact of Price Advertising on Store Choice and Retail Competition

Description:

This dissertation analyzes the role of price advertising in the retail grocery setting, first exploring how consumers use price advertising in their shopping location decisions, and then considering ways in which retailers use price advertising to maximize store traffic and profits, given consumer use of information. Chapter 2 provides a...

Keyword:

retail advertising, price advertising, advertising, retail competition, and store choice

Subject:

Economics

Creator:

Thor Sletten

Owner:

Scholarly Digital Publishing

Date Uploaded:

10/01/2018

Date Modified:

10/01/2018

Date Created:

2008-12-05

Resource Type:

Dissertation