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Filtering by: Keyword affect as information Keyword mixed emotions

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The Multiple Influences of Mixed Emotions on Consumer Judgment and Choice

Description:

Mixed emotions, defined as the experience of having positive and negative emotions concurrently, can occur in a variety of consumer contexts, ranging from common consumption episodes to important life events. However, while there have been many studies demonstrating the occurrence of mixed emotions, little is known about the downstream consequences...

Keyword:

construal level, mixed emotions, variety seeking, affect regulation, and affect as information

Subject:

Marketing

Creator:

Jiewen Hong

Owner:

Scholarly Digital Publishing

Date Uploaded:

09/10/2018

Date Modified:

09/10/2018

Date Created:

2008-05-09

Resource Type:

Dissertation