Northwestern University

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Filtering by: Keyword church marketing Subject Communication Studies

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List Gallery Masonry Slideshow

A Test of Strictness and Marketing upon Church Growth and Health

Description:

While the rumors of "worship wars" dividing North American Protestantism are not news, ongoing questions remain concerning the effectiveness of trading in traditional organs for electric guitars and hymnals for PowerPoint. The recent availability of the largest, inter-faith-group, congregational-level data set (n=14,021) and theory development concerning the evolving attractive power...

Keyword:

contemporary worship service, strictness, and church marketing

Subject:

Communication Studies

Creator:

Ronda Oosterhoff

Owner:

Scholarly Digital Publishing

Date Uploaded:

05/09/2018

Date Modified:

05/09/2018

Date Created:

2006-12-14

Resource Type:

Dissertation