Northwestern University

Parent Unit Name

Login

LIBRARIES | ARCH

Menu Search

Start Over

Filtering by: Keyword communication Keyword children’s media Collection Communication Studies Honors Theses Resource type Research Paper

1 entry found

List Gallery Masonry Slideshow

Gendered Advertising to Children: An Analysis of Differences in Male- and Female-Targeted Television Commercials

Description:

Children are impressionable customers, and the media they consume influences their behaviors and perceptions. Gender stereotypes are highly prevalent in children’s media, which can often lead children to create idealized images of what boys and girls should be. This paper explores advertising in children’s television commercials given changes in our...

Keyword:

communication, children’s media , advertising , and gender-targeted commercials

Creator:

Meredith Ford

Contributor:

Alexis Lauricella

Owner:

Scholarly Digital Publishing

Date Uploaded:

02/07/2018

Date Modified:

04/20/2018

Date Created:

2017-05-01

Resource Type:

Research Paper