Northwestern University

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Essays in Empirical Analysis of Consumer Behavior and its Impact on Retailer's Optimal Strategies

Description:

I examine how consumers' purchase' decisions and intentions of purchases are affected by uncertainty about future deals (temporary price cuts or sales) for a product and how these results affect retailers' optimal pricing and marketing strategies. First I look at the effects of uncertainty about the timing of deals (i.e....

Keyword:

uncertainty, retailer, deals, consumer behavior, and pricing

Subject:

Managerial Economics and Strategy

Creator:

Priscilla Yung Medeiros

Owner:

Scholarly Digital Publishing

Date Uploaded:

09/17/2018

Date Modified:

09/17/2018

Date Created:

2008-11-18

Resource Type:

Dissertation