Northwestern University

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Filtering by: Keyword multichannel Subject Marketing

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Essays on the Applications of Quasi-Experimental Design in Studying Customer Behavior in a Multichannel Environment

Description:

As many retailers are extending their channels to both online and offline, consumers nowadays are increasingly buying products across different shopping platforms, ranging from traditional catalog and retail channels to Internet stores. Thus, it is important to understand how the purchasing experiences and the factors surrounding the multichannel shopping environment...

Keyword:

quasi-experiment, multichannel, Instrumental variable, product unavailability, Intrahousehold, and social interaction

Subject:

Marketing

Creator:

Hyung Sup Bhan

Owner:

Scholarly Digital Publishing

Date Uploaded:

03/07/2019

Date Modified:

03/07/2019

Date Created:

2018-01-01

Resource Type:

Dissertation