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-
- Description:
- As many retailers are extending their channels to both online and offline, consumers nowadays are increasingly buying products across different shopping platforms, ranging from traditional catalog and retail channels to Internet stores. Thus, it is important to understand how the purchasing experiences and the factors surrounding the multichannel shopping environment...
- Keyword:
- quasi-experiment, multichannel, Instrumental variable, product unavailability, Intrahousehold, and social interaction
- Subject:
- Marketing
- Creator:
- Hyung Sup Bhan
- Owner:
- Scholarly Digital Publishing
- Date Uploaded:
- 03/07/2019
- Date Modified:
- 03/07/2019
- Date Created:
- 2018-01-01
- Resource Type:
- Dissertation
-
- Description:
- Firms are facing reputational crises with increasing regularity. Despite this, relatively little is known about what types of firm actions consumers will judge to be reprehensible, and how firms should respond once a reputational crisis has occurred. In this dissertation I focus on two specific topics related to firm reputational...
- Keyword:
- Trust, Pricing, Fairness, Reputation, Price Increases, and Autonomy
- Subject:
- Marketing
- Creator:
- Benjamin Jerome Neuwirth
- Owner:
- Scholarly Digital Publishing
- Date Uploaded:
- 03/07/2019
- Date Modified:
- 03/07/2019
- Date Created:
- 2018-01-01
- Resource Type:
- Dissertation
-
- Description:
- This dissertation investigates two different decision-making strategies, which I label “sub-dimensioning” versus “integration” that individuals employ to cope with feelings of ambivalence. “Sub-dimensioning” is defined as a strategy that involves lower-level construals where an ambivalent decision-maker represents and evaluates an attitude object in terms of its dimensions of evaluation, whereas...
- Keyword:
- Ambivalence, sub-dimensioning, dissonance, Coping strategy, Choice conflict, Need to decide, Consistency, and Integration
- Subject:
- Marketing
- Creator:
- Mi Jung Park
- Owner:
- Scholarly Digital Publishing
- Date Uploaded:
- 11/01/2018
- Date Modified:
- 11/01/2018
- Date Created:
- 2017-01-01
- Resource Type:
- Dissertation
-
- Description:
- Legitimation is a fundamental social process that describes the solidification of disparate practices, meanings, and material structures into a coherent, stable institution. In this dissertation, I study the legitimation of casino gambling as it expanded from 1976 to 2006. While scholars have tended to approach the legitimation process from one...
- Keyword:
- content analysis, institutions, diffusion, consumer culture, legitimacy, and casinos
- Subject:
- Marketing
- Creator:
- Ashlee Humphreys
- Owner:
- Scholarly Digital Publishing
- Date Uploaded:
- 10/02/2018
- Date Modified:
- 10/02/2018
- Date Created:
- 2008-12-05
- Resource Type:
- Dissertation
-
- Description:
- The main objective of this research is to enhance our understanding of consumer behavior in retailing. This objective is accomplished through the analysis of retailers' customer database. This research provides methodologies for retailers to process the large amount of readily available customer data and make more effective marketing decisions. This...
- Keyword:
- Marketing and Business Administrating
- Subject:
- Marketing
- Creator:
- Lei Wang
- Owner:
- Scholarly Digital Publishing
- Date Uploaded:
- 10/01/2018
- Date Modified:
- 10/01/2018
- Date Created:
- 2008-12-05
- Resource Type:
- Dissertation
-
- Description:
- This dissertation develops and estimates a dynamic model of consumer choice behavior in markets for seasonal (short lifecycle) goods where products have a finite selling season, consumer valuations change over time and availability is limited. In these markets, retailers often use dynamic markdown policies in which an initial retail price...
- Keyword:
- Strategic Behavior, Fashion, Retailing, Seasonal Goods, Dynamic Pricing, and Markdown Pricing
- Subject:
- Marketing
- Creator:
- Gonca Pinar Soysal
- Owner:
- Scholarly Digital Publishing
- Date Uploaded:
- 09/10/2018
- Date Modified:
- 09/10/2018
- Date Created:
- 2008-05-09
- Resource Type:
- Dissertation
-
- Description:
- Consumers often base their decisions on impressions of the overall price level of a store. For example, decisions of where to shop, whether to buy an item or keep looking for a better price, and whether to buy a more or less expensive option can all be influenced by whether...
- Keyword:
- Pricing, Retail, Buying, Vertical Extensions, Price image, and Browsing
- Subject:
- Marketing
- Creator:
- Ryan Hamilton
- Owner:
- Scholarly Digital Publishing
- Date Uploaded:
- 09/10/2018
- Date Modified:
- 09/10/2018
- Date Created:
- 2008-05-09
- Resource Type:
- Dissertation
-
- Description:
- There is a growing interest in both marketing and economics in the dynamics of decision-making. Researchers have proposed richer behavioral models of consumers and firms with the purpose of learning behavioral primitives that static models cannot capture. In these studies, models move away from stylized views of decision-making by explicitly...
- Keyword:
- Marketing and Business Administration
- Subject:
- Marketing
- Creator:
- Federico Rossi
- Owner:
- Scholarly Digital Publishing
- Date Uploaded:
- 09/10/2018
- Date Modified:
- 09/10/2018
- Date Created:
- 2008-05-09
- Resource Type:
- Dissertation
-
- Description:
- Mixed emotions, defined as the experience of having positive and negative emotions concurrently, can occur in a variety of consumer contexts, ranging from common consumption episodes to important life events. However, while there have been many studies demonstrating the occurrence of mixed emotions, little is known about the downstream consequences...
- Keyword:
- construal level, mixed emotions, variety seeking, affect regulation, and affect as information
- Subject:
- Marketing
- Creator:
- Jiewen Hong
- Owner:
- Scholarly Digital Publishing
- Date Uploaded:
- 09/10/2018
- Date Modified:
- 09/10/2018
- Date Created:
- 2008-05-09
- Resource Type:
- Dissertation
-
- Description:
- There is a growing interest in both marketing and economics in the dynamics of decision-making. Researchers have proposed richer behavioral models of consumers and firms with the purpose of learning behavioral primitives that static models cannot capture. In these studies, models move away from stylized views of decision-making by explicitly...
- Keyword:
- Marketing and Business Administration
- Subject:
- Marketing
- Creator:
- Federico Rossi
- Owner:
- Scholarly Digital Publishing
- Date Uploaded:
- 09/10/2018
- Date Modified:
- 09/10/2018
- Date Created:
- 2008-05-09
- Resource Type:
- Dissertation
-
- Description:
- This dissertation consists of three empirical essays on issues related to Internet-based firms entering the offline channel. Issues arising from offline entry include the potential spillovers in online revenue, online customer acquisition, and online customer activity. Over the past decade, there has been considerable research examining brick $\&$ mortar companies...
- Keyword:
- Internet
- Subject:
- Marketing
- Creator:
- Manish Tripathi
- Owner:
- Scholarly Digital Publishing
- Date Uploaded:
- 09/08/2018
- Date Modified:
- 09/08/2018
- Date Created:
- 2008-05-07
- Resource Type:
- Dissertation
-
- Description:
- It has commonly been observed that a person's performance on a self-regulation activity is often impaired when he or she has already performed a prior task that requires substantial self-regulation, a phenomenon termed as the regulatory depletion effect. The prevailing explanation for this effect, as reported in the literature, is...
- Keyword:
- Positive Affect, Depletion, and Monitoring
- Subject:
- Marketing
- Creator:
- Wen Wan
- Owner:
- Scholarly Digital Publishing
- Date Uploaded:
- 06/05/2018
- Date Modified:
- 06/05/2018
- Date Created:
- 2007-05-10
- Resource Type:
- Dissertation
-
- Description:
- Assets are ubiquitous, required for consumer behaviors and meaningful in American society. Though assets have a central role in society, they have been considered primarily for what they can buy. This continual focus on assets as an instrument for exchange masks the fact that assets also may serve as a...
- Keyword:
- Consumer Motivations, Gift-giving, Intergenerational Bridging Reciprocity, Asset Gifting, and Budgeting
- Subject:
- Marketing
- Creator:
- Tonya P Williams
- Owner:
- Scholarly Digital Publishing
- Date Uploaded:
- 06/05/2018
- Date Modified:
- 06/05/2018
- Date Created:
- 2007-05-10
- Resource Type:
- Dissertation
-
- Description:
- In today's marketplace, consumers purchase a basket of goods of different categories from many different types of retail stores. While most marketing literature focuses on studying a single retail chain or a single category, my dissertation considers consumers' collective basket purchases across different retail formats. By doing so, my dissertation...
- Keyword:
- Marketing
- Subject:
- Marketing
- Creator:
- Chaoqun Chen
- Owner:
- Scholarly Digital Publishing
- Date Uploaded:
- 04/09/2018
- Date Modified:
- 04/09/2018
- Date Created:
- 2017-01-01
- Resource Type:
- Dissertation
-
- Description:
- Stories and fantasy represent an important aspect of consumer life and comprise a huge marketing enterprise within consumer entertainment. Each year, upwards of $82 billion is spent on books, games, and other fantasy industries in the United States alone. Likewise, fantasy has important implications for consumers’ sense of identity. In...
- Keyword:
- Similarity, Fantasy, Self, Motivation, Villains, and Stories
- Subject:
- Marketing and Psychology
- Creator:
- Krause-Galoni, Rebecca
- Owner:
- Scholarly Digital Publishing
- Language:
- en
- Date Uploaded:
- 06/28/2021
- Date Created:
- 2021-01-01
- Resource Type:
- Dissertation
- Alternate Identifier:
- http://dissertations.umi.com/northwestern:15499 and etdadmin_upload_801395
-
- Description:
- This dissertation present a Compound Poisson Mixture Regression model of the distribution of transaction frequency and monetary value, and apply it to study donations at a private university in the Midwestern United States. The model captures the joint effect of covariates, recognizing that both response variables emanate from one statistical...
- Subject:
- Marketing and Transportation
- Creator:
- Bao, JIngyuan
- Owner:
- Scholarly Digital Publishing
- Language:
- en
- Date Uploaded:
- 06/28/2021
- Date Created:
- 2021-01-01
- Resource Type:
- Dissertation
- Alternate Identifier:
- etdadmin_upload_810588 and http://dissertations.umi.com/northwestern:15511
-
- Description:
- Policymakers and public entities work to make decisions that benefit society. Their choices, though, do not go into effect in a vacuum. Instead, the benefit they provide relies on the underlying consumer behavior that drives responses to those choices. This dissertation studies three different settings in which either policy is...
- Subject:
- Marketing
- Creator:
- Bhatia, Natasha Bhagwan
- Owner:
- Scholarly Digital Publishing
- Language:
- en
- Date Uploaded:
- 06/28/2021
- Date Created:
- 2021-01-01
- Resource Type:
- Dissertation
- Alternate Identifier:
- http://dissertations.umi.com/northwestern:15583 and etdadmin_upload_819653
-
- Description:
- Affect infusion occurs when feelings elicited by one stimulus (an affect-laden cue) influence reactions to a different stimulus (an attitude object). This effect often happens when the two stimuli are experienced closely in time and space. According to Gestalt principles, a spatial/temporal covariation of the two stimuli can make them...
- Subject:
- Marketing
- Creator:
- Fan, Xiaomeng
- Owner:
- Scholarly Digital Publishing
- Language:
- en
- Date Uploaded:
- 02/12/2020
- Date Created:
- 2019-01-01
- Resource Type:
- Dissertation
- Alternate Identifier:
- http://dissertations.umi.com/northwestern:14616 and etdadmin_upload_661870
-
- Description:
- With the global rise of surveillance technology, contentious episodes may be captured on video from multiple perspectives. These perspectives include the third-person visual perspective such as red-light cameras and dashboard cameras, the first-person visual perspective such as body-worn cameras, and perspectives from written descriptions such as police reports and witness...
- Keyword:
- Body Cam, Intentionality, Visual Perspectives, Judgment, and Police
- Subject:
- Behavioral sciences and Marketing
- Creator:
- Turner, Broderick Lee
- Owner:
- Scholarly Digital Publishing
- Language:
- en
- Date Uploaded:
- 02/01/2021
- Date Created:
- 2020-01-01
- Resource Type:
- Dissertation
- Alternate Identifier:
- etdadmin_upload_761491 and http://dissertations.umi.com/northwestern:15221
-
- Description:
- People pursuing important goals are known to prefer means that are highly instrumental (those most likely to facilitate goal pursuit). The self-handicapping literature demonstrated an important caveat to this principle—that people instead prefer impediments (rather than instrumental means) to their most important, identity-central goals when they anticipate goal failure. Such...
- Keyword:
- Identity, Self-sabotaging, Goals, Instrumentality, and Self-handicapping
- Subject:
- Marketing
- Creator:
- Gamlin, Jessica Erin
- Owner:
- Scholarly Digital Publishing
- Language:
- en
- Date Uploaded:
- 02/12/2020
- Date Created:
- 2019-01-01
- Resource Type:
- Dissertation
- Alternate Identifier:
- http://dissertations.umi.com/northwestern:14585 and etdadmin_upload_659968