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Consumer Self-Concept and Fantasy
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Accounting and Controlling for Heterogeneity in Behavior and Survey Response: Application in Non-Profit Fundraising and Commute Mode Choice
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Essays on Public and Private Sector Consumer Markets
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Affective Cues and Brand Evaluations: Essays on Consumer Information Processing of Co-occurring Stimuli
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The Hierarchical Impact of Visual Perspective on Intentionality
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Self-Sabotaging in Consumer Goal Pursuit
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Digitization, Product Variety and Concentration: Evidence from the South Korean Movie Market
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Consumer Self-Concept and Fantasy
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Essays on Greek Yogurt in the US Market
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Digitization for Innovative Platform Design and Advertising
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Essays on Pharmaceutical Company Payments to Healthcare Providers
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The Cute-Feminine Stereotype: A Social Role Theory Explanation of Sex Differences in Cute Consumption
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Essays on Consumers' Multi-channel and Multi-category Behavior
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Receiving Assets and Reciprocating Affect: Emotional Budgeting in Consumer Behavior
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A Monitoring Model For Understanding The Regulatory Depletion Effect
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Internet-based Firms Entering Offline Channels: Empirical Models & Analysis
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Essays on Consumers' and Firms' Forward-Looking Behavior
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The Multiple Influences of Mixed Emotions on Consumer Judgment and Choice
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Essays on Consumers' and Firms' Forward-Looking Behavior
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Price Image in Retail Management
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