Northwestern University

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Filtering by: Keyword Dynamic Pricing Subject Marketing

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The Dynamics of Demand in Seasonal Goods Industries: An Empirical Analysis

Description:

This dissertation develops and estimates a dynamic model of consumer choice behavior in markets for seasonal (short lifecycle) goods where products have a finite selling season, consumer valuations change over time and availability is limited. In these markets, retailers often use dynamic markdown policies in which an initial retail price...

Keyword:

Strategic Behavior, Fashion, Retailing, Seasonal Goods, Dynamic Pricing, and Markdown Pricing

Subject:

Marketing

Creator:

Gonca Pinar Soysal

Owner:

Scholarly Digital Publishing

Date Uploaded:

09/10/2018

Date Modified:

09/10/2018

Date Created:

2008-05-09

Resource Type:

Dissertation