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Filtering by: Keyword Intrahousehold Keyword multichannel

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Description:: As many retailers are extending their channels to both online and offline, consumers nowadays are increasingly buying products across different shopping platforms, ranging from traditional catalog and retail channels to Internet stores. Thus, it is important to understand how the purchasing experiences and the factors surrounding the multichannel shopping environment...
Keyword:: quasi-experiment, multichannel, Instrumental variable, product unavailability, Intrahousehold, and social interaction
Subject:: Marketing
Creator:: Hyung Sup Bhan
Owner:: Scholarly Digital Publishing
Date Uploaded:: 03/07/2019
Date Modified:: 03/07/2019
Date Created:: 2018-01-01
Resource Type:: Dissertation

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