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Mobilizing Group Membership: The Impact of Personalization and Social Pressure e-Mails

Description:

A randomized experiment was conducted to assess the effectiveness of three forms of e-mail appeals to prospective members of a newly formed professional group. The baseline condition consisted of an impersonal appeal; prospective members were sent a mass e-mail encouraging them to join. Participants in the personal condition received an...

Keyword:

mobilization

Creator:

James N. Druckman

Depositor:

Scott W Garton

Owner:

Chris Diaz

Publisher:

Sage

Language:

English

Date Uploaded:

03/13/2017

Date Modified:

10/25/2017

Date Created:

2015-06-05

Resource Type:

Article

Alternate Identifier:

DOI: 10.1177/2158244013492781