Stories and fantasy represent an important aspect of consumer life and comprise a huge marketing enterprise within consumer entertainment. Each year, upwards of $82 billion is spent on books, games, and other fantasy industries in the United States alone. Likewise, fantasy has important implications for consumers’ sense of identity. In...
Stories and fantasy represent an important aspect of consumer life and comprise a huge marketing enterprise within consumer entertainment. Each year, upwards of $82 billion is spent on books, games, and other fantasy industries in the United States alone. Likewise, fantasy has important implications for consumers’ sense of identity. In...