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Self-Sabotaging in Consumer Goal Pursuit
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Essays on Greek Yogurt in the US Market
2 of 10
Essays on the Applications of Quasi-Experimental Design in Studying Customer Behavior in a Multichannel Environment
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Consumer Fairness and Trust Judgments in Response to ‘Bad Behavior’ by Firms
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How to Cope with Ambivalence: Sub-Dimensioning vs. Integration
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Culture and Commerce: The Legitimation of Consumption Practices through Cultural, Normative and Regulative Influence
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Empirical Models of Consumer Behavior in Retailing
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The Dynamics of Demand in Seasonal Goods Industries: An Empirical Analysis
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Price Image in Retail Management
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Essays on Consumers' and Firms' Forward-Looking Behavior
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