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The Multiple Influences of Mixed Emotions on Consumer Judgment and Choice
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Essays on Consumers' and Firms' Forward-Looking Behavior
2 of 6
Internet-based Firms Entering Offline Channels: Empirical Models & Analysis
3 of 6
A Monitoring Model For Understanding The Regulatory Depletion Effect
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Receiving Assets and Reciprocating Affect: Emotional Budgeting in Consumer Behavior
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Essays on Consumers' Multi-channel and Multi-category Behavior
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