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Filtering by: Keyword Sports public relations Collection Northwestern University Qatar Resource type Article

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Leveraging virtual reality (VR) for sports journalism and sports public relations: Qualitative analyses of VR content productions for ‘Russia 2018’ and ‘Qatar 2022’ FIFA World Cup

Description:

Advancements in experiential media (EM) technologies, particularly virtual reality (VR), a subset of EM, can transform the ways public relations (PR) professions tell stories about a brand, organization, or mega-events. In the context of sports, PR content productions utilize various qualities of EM to offer immersive at-home, arena-like experiences for...

Keyword:

Sports journalism, Virtual reality, Tourism , Sports public relations, and Qatar FIFA World Cup

Creator:

Pavlik, J.V., Jin, S. V., and Iyer, S. R.

Owner:

Iman Magdy Khamis

Date Uploaded:

05/23/2023

Date Modified:

05/23/2023

Date Created:

2022

Resource Type:

Article