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Digitization for Innovative Platform Design and Advertising
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The Cute-Feminine Stereotype: A Social Role Theory Explanation of Sex Differences in Cute Consumption
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Consumer Self-Concept and Fantasy
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Accounting and Controlling for Heterogeneity in Behavior and Survey Response: Application in Non-Profit Fundraising and Commute Mode Choice
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Essays on Public and Private Sector Consumer Markets
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Consumer Self-Concept and Fantasy
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The Hierarchical Impact of Visual Perspective on Intentionality
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Essays on Pharmaceutical Company Payments to Healthcare Providers
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Digitization, Product Variety and Concentration: Evidence from the South Korean Movie Market
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Affective Cues and Brand Evaluations: Essays on Consumer Information Processing of Co-occurring Stimuli
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