My research is a historical ethnography of depictions of the ethnic and cultural other in 19th century England. I was motivated to do this research by curiosity about how cultural and racial otherness and national belonging was constructed historically. Although my work does not directly relate to modern conceptions of...
According to Lisjak, Lee, and Gardner (2012), a threat to a brand can elicit the same response as a threat to the self. The current research examined whether people react differently to brand threats as a function of East Asian versus North American culture and as a function of whether...