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Filtering by: Creator Pavlik, J.V. Creator Iyer, S. R. Collection Northwestern University Qatar

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Description:: Advancements in experiential media (EM) technologies, particularly virtual reality (VR), a subset of EM, can transform the ways public relations (PR) professions tell stories about a brand, organization, or mega-events. In the context of sports, PR content productions utilize various qualities of EM to offer immersive at-home, arena-like experiences for...
Keyword:: Sports journalism, Virtual reality, Tourism , Sports public relations, and Qatar FIFA World Cup
Creator:: Pavlik, J.V., Jin, S. V., and Iyer, S. R.
Owner:: Iman Magdy Khamis
Date Uploaded:: 05/23/2023
Date Modified:: 05/23/2023
Date Created:: 2022
Resource Type:: Article

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