Advancements in experiential media (EM) technologies, particularly virtual reality (VR), a subset of EM, can transform the ways public relations (PR) professions tell stories about a brand, organization, or mega-events. In the context of sports, PR content productions utilize various qualities of EM to offer immersive at-home, arena-like experiences for...
In this study, we examine how and the degree to which Experiential Media (EM) are utilized to promote travel, sports, and, more broadly, cultural tourism in EM contents produced in the buildup to the 22nd FIFA World Cup to be hosted by Qatar in 2022, the first Arab nation to...