Research in cognitive and developmental psychology typically focuses on urban middle-class, European American populations. Although there has been a recent surge in psychological research that focuses on cultural variation (Cohen & Kitayam, 2007), little is known about the practices that support this variation. Knowledge about these practices is critical for...
According to Lisjak, Lee, and Gardner (2012), a threat to a brand can elicit the same response as a threat to the self. The current research examined whether people react differently to brand threats as a function of East Asian versus North American culture and as a function of whether...