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Description:: This project aimed to create a well-rounded digital marketing strategy for ChangEd, a student loan repayment application. We were tasked with improving the awareness, engagement, and consideration, areas the application needed to improve on. \n\n We created a digital and social media marketing strategy using primary research we conducted with...
Keyword:: social media, higher education, digital marketing, market research, Student loans, applications, and technology,
Creator:: Amir, Farina, Gangji, Inaara, and Islow, Khadija
Owner:: Chris Diaz
Date Uploaded:: 06/30/2021
Date Modified:: 06/30/2021
Date Created:: 2021
Resource Type:: Conference Proceeding

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