Northwestern University

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Filtering by: Creator Fan, Xiaomeng Resource type Dissertation

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Affective Cues and Brand Evaluations: Essays on Consumer Information Processing of Co-occurring Stimuli

Description:

Affect infusion occurs when feelings elicited by one stimulus (an affect-laden cue) influence reactions to a different stimulus (an attitude object). This effect often happens when the two stimuli are experienced closely in time and space. According to Gestalt principles, a spatial/temporal covariation of the two stimuli can make them...

Subject:

Marketing

Creator:

Fan, Xiaomeng

Owner:

Scholarly Digital Publishing

Language:

en

Date Uploaded:

02/12/2020

Date Created:

2019-01-01

Resource Type:

Dissertation

Alternate Identifier:

http://dissertations.umi.com/northwestern:14616 and etdadmin_upload_661870