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Filtering by: Creator Keller, Carolyn Wells Subject Marketing

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The Cute-Feminine Stereotype: A Social Role Theory Explanation of Sex Differences in Cute Consumption

Description:

Cuteness is a popular aesthetic in product design, yet there is a lack of understanding of who is most likely to engage in cute consumption and, more importantly, why. In this dissertation, I consider the role of sex and gender identity in cute consumption, proposing a strong mental association between...

Keyword:

gender, gender identity, cute product, identity, cuteness, and sex differences

Subject:

Marketing

Creator:

Keller, Carolyn Wells

Owner:

Scholarly Digital Publishing

Language:

en

Date Uploaded:

09/22/2022

Date Created:

2022-01-01

Resource Type:

Dissertation

Alternate Identifier:

http://dissertations.umi.com/northwestern:16128 and etdadmin_upload_912062