Northwestern University

Parent Unit Name

Login

LIBRARIES | ARCH

Menu Search

Start Over

Filtering by: Creator Ryan Hamilton Resource type Dissertation

1 entry found

List Gallery Masonry Slideshow

Price Image in Retail Management

Description:

Consumers often base their decisions on impressions of the overall price level of a store. For example, decisions of where to shop, whether to buy an item or keep looking for a better price, and whether to buy a more or less expensive option can all be influenced by whether...

Keyword:

Pricing, Retail, Buying, Vertical Extensions, Price image, and Browsing

Subject:

Marketing

Creator:

Ryan Hamilton

Owner:

Scholarly Digital Publishing

Date Uploaded:

09/10/2018

Date Modified:

09/10/2018

Date Created:

2008-05-09

Resource Type:

Dissertation