Northwestern University

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Essays on Social Comparison Processes in Consumer Behavior

Description:

Social comparison is a ubiquitous part of social life. People compare themselves to others to establish and maintain a sense of social hierarchy and structure, to develop and sustain interpersonal relationships, and even to help understand themselves. In this dissertation, I focus on how the referent of social comparison –...

Keyword:

Identity, Similarity, Social Comparison, Relationships, Innovation, and Metacognition

Subject:

Social psychology and Experimental psychology

Creator:

Galoni, Chelsea

Owner:

Scholarly Digital Publishing

Language:

en

Date Uploaded:

02/12/2020

Date Created:

2019-01-01

Resource Type:

Dissertation

Alternate Identifier:

http://dissertations.umi.com/northwestern:14559 and etdadmin_upload_652709