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Description:: This dissertation investigates two different decision-making strategies, which I label “sub-dimensioning” versus “integration” that individuals employ to cope with feelings of ambivalence. “Sub-dimensioning” is defined as a strategy that involves lower-level construals where an ambivalent decision-maker represents and evaluates an attitude object in terms of its dimensions of evaluation, whereas...
Keyword:: Ambivalence, sub-dimensioning, dissonance, Coping strategy, Choice conflict, Need to decide, Consistency, and Integration
Subject:: Marketing
Creator:: Mi Jung Park
Owner:: Scholarly Digital Publishing
Date Uploaded:: 11/01/2018
Date Modified:: 11/01/2018
Date Created:: 2017-01-01
Resource Type:: Dissertation

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