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Description:: The main objective of this research is to enhance our understanding of consumer behavior in retailing. This objective is accomplished through the analysis of retailers' customer database. This research provides methodologies for retailers to process the large amount of readily available customer data and make more effective marketing decisions. This...
Keyword:: Marketing and Business Administrating
Subject:: Marketing
Creator:: Lei Wang
Owner:: Scholarly Digital Publishing
Date Uploaded:: 10/01/2018
Date Modified:: 10/01/2018
Date Created:: 2008-12-05
Resource Type:: Dissertation

Description:: There is a growing interest in both marketing and economics in the dynamics of decision-making. Researchers have proposed richer behavioral models of consumers and firms with the purpose of learning behavioral primitives that static models cannot capture. In these studies, models move away from stylized views of decision-making by explicitly...
Keyword:: Marketing and Business Administration
Subject:: Marketing
Creator:: Federico Rossi
Owner:: Scholarly Digital Publishing
Date Uploaded:: 09/10/2018
Date Modified:: 09/10/2018
Date Created:: 2008-05-09
Resource Type:: Dissertation

Description:: There is a growing interest in both marketing and economics in the dynamics of decision-making. Researchers have proposed richer behavioral models of consumers and firms with the purpose of learning behavioral primitives that static models cannot capture. In these studies, models move away from stylized views of decision-making by explicitly...
Keyword:: Marketing and Business Administration
Subject:: Marketing
Creator:: Federico Rossi
Owner:: Scholarly Digital Publishing
Date Uploaded:: 09/10/2018
Date Modified:: 09/10/2018
Date Created:: 2008-05-09
Resource Type:: Dissertation

Description:: In today's marketplace, consumers purchase a basket of goods of different categories from many different types of retail stores. While most marketing literature focuses on studying a single retail chain or a single category, my dissertation considers consumers' collective basket purchases across different retail formats. By doing so, my dissertation...
Keyword:: Marketing
Subject:: Marketing
Creator:: Chaoqun Chen
Owner:: Scholarly Digital Publishing
Date Uploaded:: 04/09/2018
Date Modified:: 04/09/2018
Date Created:: 2017-01-01
Resource Type:: Dissertation

Description:: Scholars have noted that food marketing significantly impacts the lives of children, influencing what foods they request and consume. However, the impact of food marketing on low-income children has only been explored minimally. This project explores both media-based and in-store food marketing to low-income families, along with potential outcomes of...
Keyword:: Marketing, Public Health, and Communication
Subject:: Media, Technology and Society
Creator:: Heather Montague
Owner:: Scholarly Digital Publishing
Date Uploaded:: 03/13/2018
Date Modified:: 03/13/2018
Date Created:: 2017-01-01
Resource Type:: Dissertation

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