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Type

Work3

Resource type

Dissertation[remove]3

Creator

Krause-Galoni, Rebecca2
Galoni, Chelsea1

Keyword

Similarity[remove]3
Fantasy2
Motivation2
Self2
Stories2
more Keywords »

Subject

Marketing2
Psychology2
Experimental psychology1
Social psychology1

Language

en3

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Consumer Self-Concept and Fantasy

Description:

Stories and fantasy represent an important aspect of consumer life and comprise a huge marketing enterprise within consumer entertainment. Each year, upwards of $82 billion is spent on books, games, and other fantasy industries in the United States alone. Likewise, fantasy has important implications for consumers’ sense of identity. In...

Keyword:

Similarity, Fantasy, Self, Motivation, Villains, and Stories

Subject:

Marketing and Psychology

Creator:

Krause-Galoni, Rebecca

Owner:

Scholarly Digital Publishing

Language:

en

Date Uploaded:

06/28/2021

Date Created:

2021-01-01

Resource Type:

Dissertation

Alternate Identifier:

http://dissertations.umi.com/northwestern:15499 and etdadmin_upload_801395
Consumer Self-Concept and Fantasy

Description:

Stories and fantasy represent an important aspect of consumer life and comprise a huge marketing enterprise within consumer entertainment. Each year, upwards of $82 billion is spent on books, games, and other fantasy industries in the United States alone. Likewise, fantasy has important implications for consumers’ sense of identity. In...

Keyword:

Similarity, Fantasy, Self, Motivation, Villains, and Stories

Subject:

Marketing and Psychology

Creator:

Krause-Galoni, Rebecca

Owner:

Scholarly Digital Publishing

Language:

en

Date Uploaded:

06/28/2021

Date Created:

2021-01-01

Resource Type:

Dissertation

Alternate Identifier:

http://dissertations.umi.com/northwestern:15499 and etdadmin_upload_801395
Essays on Social Comparison Processes in Consumer Behavior

Description:

Social comparison is a ubiquitous part of social life. People compare themselves to others to establish and maintain a sense of social hierarchy and structure, to develop and sustain interpersonal relationships, and even to help understand themselves. In this dissertation, I focus on how the referent of social comparison –...

Keyword:

Identity, Similarity, Social Comparison, Relationships, Innovation, and Metacognition

Subject:

Social psychology and Experimental psychology

Creator:

Galoni, Chelsea

Owner:

Scholarly Digital Publishing

Language:

en

Date Uploaded:

02/12/2020

Date Created:

2019-01-01

Resource Type:

Dissertation

Alternate Identifier:

http://dissertations.umi.com/northwestern:14559 and etdadmin_upload_652709

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