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Filtering by: Keyword advertising Keyword identity formation Keyword music semiotics Keyword sound logo Collection Bienen: Doctor of Musical Arts Projects

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1. The History and Semiotics of Early Electronic Advertising Music

Description:: Starting in the late 1950s, the advertising world rapidly became a fertile arena for experimentation in the realm of electronic music. Composers explored new forms, such as the sound logo; new technology, such as the Moog synthesizer; and new semiotic relationships between music, words, images and concepts, including attempts to...
Keyword:: Raymond Scott, sound logo, audio logo, capitalism, sonic branding, jingles, Suzanne Ciani, identity formation, Eric Siday, dma project, music semiotics, BBC Radiophonic Workshop, electronic music, and advertising
Subject:: Music Composition
Creator:: Alex R. Temple
Owner:: Scholarly Digital Publishing
Date Uploaded:: 01/10/2018
Date Modified:: 02/02/2018
Date Created:: 2017-06-01
Resource Type:: Dissertation

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