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Filtering by: Keyword advertising Keyword retail advertising Resource type Dissertation

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Description:: This dissertation analyzes the role of price advertising in the retail grocery setting, first exploring how consumers use price advertising in their shopping location decisions, and then considering ways in which retailers use price advertising to maximize store traffic and profits, given consumer use of information. Chapter 2 provides a...
Keyword:: retail advertising, price advertising, advertising, retail competition, and store choice
Subject:: Economics
Creator:: Thor Sletten
Owner:: Scholarly Digital Publishing
Date Uploaded:: 10/01/2018
Date Modified:: 10/01/2018
Date Created:: 2008-12-05
Resource Type:: Dissertation

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