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The Impact of Price Advertising on Store Choice and Retail Competition

Description:

This dissertation analyzes the role of price advertising in the retail grocery setting, first exploring how consumers use price advertising in their shopping location decisions, and then considering ways in which retailers use price advertising to maximize store traffic and profits, given consumer use of information. Chapter 2 provides a...

Keyword:

retail advertising, price advertising, advertising, retail competition, and store choice

Subject:

Economics

Creator:

Thor Sletten

Owner:

Scholarly Digital Publishing

Date Uploaded:

10/01/2018

Date Modified:

10/01/2018

Date Created:

2008-12-05

Resource Type:

Dissertation
The History and Semiotics of Early Electronic Advertising Music

Description:

Starting in the late 1950s, the advertising world rapidly became a fertile arena for experimentation in the realm of electronic music. Composers explored new forms, such as the sound logo; new technology, such as the Moog synthesizer; and new semiotic relationships between music, words, images and concepts, including attempts to...

Keyword:

Raymond Scott, sound logo, audio logo, capitalism, sonic branding, jingles, Suzanne Ciani, identity formation, Eric Siday, dma project, music semiotics, BBC Radiophonic Workshop, electronic music, and advertising

Subject:

Music Composition

Creator:

Alex R. Temple

Owner:

Scholarly Digital Publishing

Date Uploaded:

01/10/2018

Date Modified:

02/02/2018

Date Created:

2017-06-01

Resource Type:

Dissertation

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The Impact of Price Advertising on Store Choice and Retail Competition

The History and Semiotics of Early Electronic Advertising Music

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