An electronic version of this book is freely available, thanks to the support of libraries working with Knowledge Unlatched. KU is a collaborative initiative designed to make high-quality books open access for the public good. More information about the initiative and links to the open-access version can be found at... and Miriam Felton-Dansky’s Viral Performance proposes the concept of the viral as an essential means of understanding socially engaged and transmedial performance practices since the mid-twentieth century.
Having an Experience: Media Franchises, Events, & Participatory Culture explores, like its title suggests, what we mean when we talk about “having an experience” in today’s media culture. Traveling to an expanded network of sites where media fans are actively called to go out and “have an experience” in the...